Phase 01

Cozy POV Direction

This format focuses on a warm, personal atmosphere with a close-up, first-person cooking experience. Perfect for connecting with viewers seeking comfort food inspiration.

Step 1

Start with a Simple Prompt

Type your video idea in natural language in the chat window, just like talking to a friend. Mention key settings like "cozy late-night", "home kitchen", and style parameters like "no faces".

Start with a simple prompt
Step 2

Get a Detailed Storyboard Plan

The AI automatically analyzes your landing page brand guidelines and outlines a structured 15-second visual plan (Hook, Cook, Payoff, Close) to ensure the content meets marketing goals.

Storyboard plan
Step 3

Select Style & References

Choose the version you want to produce: Pure sensory (no text), Light text, or Branded. You can also select the reference product packaging to lock the branding.

Select style references
Step 4

Approve Generation

Confirm the visual layout, choose whether you want to auto-approve upcoming generations, and hit Apply to begin production.

Approve generation
Step 5

Automatic Production

PLAYAD's Autopilot begins generating the visual elements. You can track progress in real-time under the "Tasks" panel in the lower right corner.

Automatic production task
Step 6

Review the Finished Creative

The video is fully compiled and saved automatically to your UGC workspace, complete with all targeted sensory hooks.

Finished creative display
Step 7

Preview & Play

Open the preview player to watch the video. From here, you can download it directly, move it to the timeline editor for more adjustments, or publish.

Preview player panel
Step 8

Fine-tune AI Video Models

For advanced control, choose between different generation models (like Seedance 2.0 or VEO) and adjust resolutions (480p, 720p, or 1080p) to match your workflow.

Choose model and resolution
UGC Showcase

Cozy POV Outputs

Cozy POV w/ Anime
Late-night study vibe with a glowing laptop screen playing anime companion in the background.
Late Night Study
Overhead close-up of preparing a steaming bowl of ramen while catching up on late night studies.
Rainy Day Comfort
Focuses on warm soup on a cold rainy day, capturing the contrast between the cold window and hot soup.

Phase 02

Hack & Recipe Tutorial Direction

Provides clear, lo-fi step-by-step guidance on creating famous viral ramen hacks. This format follows the exact same simple chat workflow but focuses on food customization.

Creamy Mayo Hack recipe chat screenshot
Text rendering on generated video screenshot
✨ Smart Text Rendering: PLAYAD's video generation models can render text overlays incredibly well during the initial generation process. Many times, the text is perfectly styled and integrated directly into the video—meaning you often don't even need to go into the Editor at all!
UGC Showcase

Hack & Recipe Outputs

Creamy Mayo Hack
Detailed step-by-step demonstrating the viral Kewpie mayo and raw egg yolk hack for thick broth.
Shin Ramyun Hack
A step-by-step sequence showcasing creative additions to customize the instant soup.
Ramyun Upgrade
Aspirational food-hacks layout showing ingredients like scallions, egg, and cheese additions.

Phase 03

Professional Customization in the PLAYAD Editor

While the chat AI builds perfect ready-to-use drafts, you can unlock full creative control by clicking "Move to Editor". PLAYAD houses a complete, professional timeline space built natively in your browser. It feels familiar and intuitive, giving you the power of dedicated desktop editing suites without downloading a single file.

⚡ Native Editing Experience: Simply select the video in the player and click the "Move to Editor" button at the bottom of the control panel to open the editing workspace.
Move to Editor Option

Flexible Editing Options

You can configure and customize different components of the video in any order you prefer:

Option

Add & Format Text Layers

Easily place custom text layers on top of your video tracks. Double-click the text on the preview monitor to edit. From the right panel, you can customize fonts (like Bebas Neue), text color, sizes, alignment, and spacing to match your brand style guidelines.

Add and format text in editor
Option

Apply Style Presets

Apply designer-made style presets to style text overlays instantly. Change colors, borders, and backdrops in one click using visual presets without having to customize parameters one by one.

Apply text style presets
Option

Add Animations

Apply dynamic motion paths to text overlays. Adjust transition durations on the timeline to sync them with cuts, ensuring captions fade or slide in at the exact right moment.

Text animation presets
Option

Layer Music & Audio Tracks

Upload and layer background tracks, ambient soundscapes, or voiceovers onto the multi-track timeline. Control individual volumes, add fade effects, and cut audio tracks to sync with the visual shifts.

Layer music and audio tracks
💡 Pro Creator Workflow Tip:
We recommend testing your prompts and keywords in 480p resolution first before generating the final high-quality versions. That way, you can quickly see which prompts and keywords work best without burning credits on full-res renders. Once you find a winning prompt layout, simply run it at full quality. This saves a lot of credits and helps you quickly identify what works and what doesn't.